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MY MEDIA WEEK – JO BLAKE

Monday Up at 5.30am and off to the gym – the diet and exercise regime started on 2 January. My previous regime involved eating a whole Chocolate Orange on my way home. Last week, Christina Irvine from...

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SORRY CHAPS, OLD BOYS ONLY…

If you’ve never had a game of ‘social class bingo’ while watching the opening episode of a new The Apprentice you’ve missed a treat. Self-made man? Tick. Tousle-haired dandy from an ultra-exclusive...

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HARLEM SHAKES LONDON AS CRAZE CONQUERS OFFICE

Uh-oh! The Harlem Shake dance craze is taking over corporate London. Here’s the staff at media-buying firm Arena Media in Tottenham Court Road doing their version. The craze, which has become a global...

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THE FUTURE: PLANNING FOR THE ATTENTION DEFICIT

By now we are all well aware that the media landscape is going through a process of digital acceleration. There has been a rapid and quite astonishing growth in the number of new digital devices,...

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EUROSTAR REIGNITES BATTLE BETWEEN ENGLAND AND FRANCE IN NEW AD

Eurostar is launching a tongue-in-cheek print campaign this weekend, poking fun at past battles between England and France, ahead of Saturday’s 6 Nations rugby match between the two countries. Created...

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MOBILE WORLD CONGRESS: SMARTPHONE INDUSTRY MUST GO BACK TO THE FUTURE

More than 70,000 delegates will descend on Barcelona for the annual Mobile World Congress this week, where they will debate how to connect billions more people to the internet and the future of apps....

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SIX THEMES AT THE MOBILE WORLD CONGRESS 2013 SET TO IMPACT THE MEDIA

  Mark Holden, the new head of futures at Arena Media, reports back from this week’s Mobile World Congress in Barcelona on what he believes will be key themes for those in the media business. From its...

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HAS PRODUCT PLACEMENT FAILED TO MAKE THE BIG IMPACT THAT MANY PREDICTED?

YES – STEVE BOOTH, CHIEF EXECUTIVE, ARENA MEDIA The initial approach has been conservative, given how loose the rules are. Despite the hype, there was no great pent-up desire by brands or media...

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DOMINO’S EXPANDS INTO CONTENT CREATION THROUGH WEEKLY ONLINE FOOTBALL SITCOM...

Domino’s is to expand into content creation through a weekly online sitcom relating to weekly football events. The Support Group, developed by Zodiak Active, will be sponsored by Domino’s and would...

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ZSL LONDON RETURNS TO TV AFTER 20 YEARS

Ads created by Craven will promote the launch of the 185-year-old zoo’s Tiger Territory in the Spring. Media activity is being handled by Arena Media and will run across TV, outdoor, press, radio,...

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Solving for X @ Cannes

  Yesterday I was lucky enough to take part in a Solve For X workshop at Google’s beachside HQ in Cannes. For those unaware, it was run by Google X, the innovation lab that conceived Google Glasses,...

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Your audience awaits: Marketing as entertainment

The need to be entertaining with marketing activity is now greater than ever thanks to shortening attention spans. But how can B2B marketers achieve this? Ariel King, our Content Strategist, comments...

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Have Holiday Home Ownership makes TV sponsorship debut

Running from 1st March 2015 Haven Holiday Home Ownership will sponsor afternoons on ITV in it’s first TV sponsorship as part of a wider campaign to raise awareness of the brand’s offering. The idents...

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The weaponisation of data

Why brands have a duty to treat their customers’ data ethically, by Planner/Buyer Lara Enoch. Read the full article on The Drum  The post The weaponisation of data appeared first on Arena UK.

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MWC’s most interesting exhibitors are those making mobile the enabler for...

Mark Holden, Head of Futures, talks about the shift at MWC this year with a greater degree of new services and connected pieces of hardware that are enabled by a smartphone or a sim card. Read more...

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Betfair partners with Absolute Radio for Cheltenham Festival

Betfair and Absolute Radio partnered together in early March to mark the Cheltenham Festival; the biggest sporting event in the betting calendar. To read more about the partnership take a look on...

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MWC smartphones have ceased to be exciting

Mark Holden, Head of Futures, explains why the industry is entering a post-mobile phase. Read his opinion article on Media Week  The post MWC smartphones have ceased to be exciting appeared first on...

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Why it’s time to put media segmentation back in its box

Sabrina Francis, our Digital Strategist, explains how the media industry is becoming obsessed with fitting people into boxes. Read the article on More About Advertising  The post Why it’s time to put...

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Has Britain’s Got Talent still got it?

Britain’s Got Talent scored its second highest rating launch episode with 10.1 million viewers when it returned to television in mid April. So does BGT still have it? Henry Daglish says absolutely....

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Domino’s Pizza advertising via London taxis for the first time

In a campaign full of media firsts, Domino’s Pizza will be advertising via London Taxi’s for the first time. Read the article on The Marketing Blog   The post Domino’s Pizza advertising via London...

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